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Media Coverage

Best laid plans of mice and men
August 5th, 2012 | Media: The New Indian Express

Nowadays, many people prefer sending a URL with all the wedding details instead of an invitation card. With Shaadi-e-Khas, we have made the wedding website interactive," says Kanodia.

Developing cold feet at the time of planning a wedding is only natural. But what if you could have somebody to take care of the entire event, coordinate with multiple vendors, invited guests, manage guest list, send invitations, track RSVP's, create checklists, keep track of expenses, create image and video libraries, give directions to guests from the hotel to the various venues, track arrivals and departures, sort specific culinary requirements, and remind every person involved of what they are supposed to do to make the wedding a success? Sounds too good to be true. But one man has made this daunting task an organised and hassle-free affair, thanks to his comprehensive online wedding management software called Shaadi-e-Khas. Bharat Kanodia, a former Silicon Valley banker, had a big idea and an even bigger conviction about the usefulness of his project and dived straight into it. "Weddings have become an elaborate affair. Planning a gigantic wedding takes all the fun out of the people incharge of organising it. A software like this was the need of the hour as it breaks down complicated tasks into individual modules and manages its functionalities," says Kanodia.

Bharat KanodiaInternet being the reality today, Kanodia wanted the software to have a mass appeal. It empowers you to control the behind-the-scenes of all the major events and make your wedding a grand yet a simple affair. "The features that our customers cherish the most is the wedding website. Nowadays, many people prefer sending a URL with all the wedding details instead of an invitation card. With Shaadi-e-Khas, we have made the wedding website interactive," says Kanodia, adding that his software connects all the dots, containing each fragment of wedding management into one framework.

Characterising marriage as a singular high-point in one's life, the wedding industry has been thriving in India ever since the economic boom. It is believed that the wedding industry in India is worth 1,25,000 crore and it continues to grow bigger by the day. With a lavish display of wealth becoming the norm, the company's

business is obviously doing very well. "Indians especially have given a new meaning to the word 'ostentatious' as they have become an integral part of societal expectation they 'ought to' fulfill irrespective of their background. Wedding is one time, when all is forgotten. Of the many weddings I've been a part of, I can safely say that northern Indian's specially Punjabi's are the best known for their over-the-top weddings. For some it's a question of their pride and honour and it works best for us too because our business thrives on the deep pockets of many such people," he says.

The software comes packed with a personalised wedding website, and a customised management and organising software that put together, captures all the treasured moments and details of the important events. There are two packages you can choose from. Silver package is priced at 2,500 and the gold is priced at 4,500. The best part-one can now organise their big day from their mobile phone.

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