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Media Coverage

Now plan band, baaja, baraat online
June 18th, 2011 | Media: Asian Age Mumbai

When you can meet Mr. Right over the Internet and have a virtual date, then why not plan the wedding online as well? The new age wedding planner is a computer programme that promises to generate invites, track RSVPs, send timely reminders to vendors and even give out directions to the wedding venue to guests. And even though young Indian couples are embracing the vir- tual shaadi with gusto, experts refuse to rule out the death of the human wedding planner just yet.

"The good part about online portals is that weddings are just a click away, convenient to use and in some cases, free to download,"says wedding consultant Sonia Bhambhani. The latest website to join the bandwagon is shaadi-e-khas.com, and it promises to spe- cialise in all wedding management services. Its CEO, Bharat Kanodia, says,"Young cou- ples today are used to living life on the go. They want what's easily accessible. And the big task with planning a wedding isn't the organising - it's the constant reminders. Here, the system does it for you." Not everyone, however, is gung-ho about the digital possibilities. "Whether it's the flowers, invites or the caterers, a lot depends on going to people you can trust and have a personal connection with," says Aditi Pewekar, an HR manager with a bank, who recently got hitched. "That's I don't know if a software pro- gramme can offer all that. But I think it might be a good idea to help keep track of budgets and so on." And that is pretty much where these services may fit in, within the realm of managing weddings. "At the onset of any technological innovation, we always expect digitization to replace human effort," says Sonia. "The truth is that success lies in the two complementing, and not in replacing one or the other in the game.

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