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Media Coverage

Shaadi-e-Khas records 40% growth in user base in next 6 months
November 21st, 2012 | Media: IIFL

According to rough estimates, nearly 7 million weddings are expected to take place in India during the following months.

Shaadi-e-Khas, India's leading and only online wedding management tool, announced that they expect to record a 40% growth in its user base in the next 6 months, which are due to witness a high number of weddings. India's wedding season peaks from early November till late February each year as couples choose to wed in these auspicious months. According to rough estimates, nearly 7 million weddings are expected to take place in India during the following months.

Shaadi-e-Khas addresses the needs of both retail customers and wedding planners and ensures that any wedding, regardless of its size and spend can now be planned and organized using its planning and management tool. The tool helps manage guest invitations, RSVPs, guests' travel dates, budget and accounts, hotel reservations, vendors and artists, and upload wedding pictures and videos on a personal wedsite. The online tool provides a list of 8000 pre-screened vendors pan India, including florists, mehndi artists, caterers and videographers.

Shaadi-e-Khas is the only such product in the market and is experiencing high growth in usage as more and more users discover its simplicity of usage and the power of its effectiveness in planning. Its popularity is evident in its growing user base. It currently boasts of more than 11,000 users. Couples who have used the wedding planning tool cite having been 80 percent more efficient in their planning efforts.

Singapore based Priya and Rahul while initially skeptical of using the online wedding planning tool, say that it really helped them plan smoothly. "Kudos to Team Shaadi-e-Khas! They really helped us as and when required. We were able to manage the entire wedding online very smoothly."

Delhi based couple, Abhishek and Akriti who planned their own wedding were overwhelmed by the simplicity of its usage."I always wanted to organize my wedding myself but was very nervous when the time came. When I heard about Shaadi-e-Khas, I got excited that such a thing also existed for those couples who did not want to hire the expensive wedding planners. Amazing yet simple to use", says Akriti.

"Shaadi-e-Khas was launched in 2011 after I organized my brother's wedding and was determined to develop a simpler, organized and connected tool to manage the entire event",says Bharat Kanodia, CEO of its genesis."We have had a ring-side view of this grand Indian affair and our planning tool is a testimony to our understanding of what goes into planning a perfect wedding. Shaadi-e-Khas has already helped in planning over 10,000 weddings worldwide and we expect to be a part of nearly 100,000 weddings by end of 2013".

Shaadi-e-Khas online wedding planning tool is available at www.shaadiekhas.com/price, in three pricing and functionality options, as follows:

SILVER PACKAGE: The entry package priced at Rs. 1100 offers wedsite, e-mail invitations and the functionality to track RSVP's.

GOLD PACKAGE: Priced at Rs. 2100, this mid level package offers wedsite, e-mail invitations RSVP tracker, Guest Manager and Event Manager.

PLATINUM PACKAGE: The premium package at Rs. 3100 offers the full range of functionalities across wedsite, e-mail invitations, RSVP tracker, Guest Manager, Event Manager, Vendor manager, Task Manager, Book Keeping, Notepad manager and Artist Manager.


For press inquiries contact press@shaadiekhas.com